If you’re just starting to explore the search engine optimization options for your company’s website, you might be feeling a little overwhelmed. It’s easy to get lost in the many different options available to you – content marketing, social media marketing, pay-per-click campaigns, link-building – but just where do you start? At omgSEO, we believe an effective SEO campaign begins with one thing: a comprehensive site audit.
What is a site audit, exactly?
A site audit is a thorough evaluation of your company’s website with current SEO best practices in mind. A comprehensive site audit can tell you exactly what your site’s strengths and weakness are and why you might not be ranking for the search phrases and keywords you’d like. An audit from omgSEO examines every aspect of your site important to ranking well – header tags, image tags, site structure and navigability, page content, and more. We know what to look for and where to look for it.
What good will a site audit do my business?
Many business owners think that by simply having a site representing their business they will immediately have a huge online presence and receive thousands of site visitors. This simply isn’t true. Proper on-page optimization is essential if you want search engines to be able to index your site and start ranking it well. Unfortunately, most business owners don’t know what on-page optimization is or why it is important. A site audit not only lets you know exactly what’s wrong with your site but also how to fix it. omgSEO can work with a company’s web developer to improve a site’s on-page optimization, or we can provide step-by-step instructions to business owners that have taken a more DIY approach to their websites.
How can I use a site audit from omgSEO?
A site audit from omgSEO is an invaluable tool in any SEO or online marketing campaign, but it’s just that – a tool. What you do with it is entirely up to you. Some of our clients take their site audit to their web developer and have him or her make the suggested changes. Some clients have built their sites themselves using online WYSIWYG or site-building programs and are able to make the changes themselves. Some clients give us access to their WSYWIG or content management system and have us make the changes for them. There’s no wrong way to use a site audit, so long as you do actually use it.
A site audit can also help guide your future SEO efforts. By analyzing yours and your competitor’s site content we can create a content marketing campaign that will effectively raise awareness of your site, attract valuable backlinks, and situate your company as an industry expert. A site audit can also be used to help direct a social media campaign, highlighting your site’s strengths so you know just where to shine your social spotlight.
If you haven’t guessed by now, we’re very adamant about site audits. They provide a necessary framework on which you can build a successful SEO campaign; without them, your off-page optimization campaign could be a waste of time and money. Contact the experts at omgSEO today to learn more about how a thorough SEO site audit can help your business.