And this time, it’s actually about SEO!
We know that life isn’t always baby gerbils and LOLCats. Sometimes it’s about hard work and perseverance. And, since this is an SEO blog, we assume a lot of that hard work and perseverance is SEO related. It is for us, at least. That being said, we’re being incredibly lazy today and reposting a great piece by Cyrus Shepard from the SEOmoz Blog. What’s even more meta is that this lazy blog repost is about all the useful SEO tools available to today’s modern SEO. Does using these great tools make one lazy? We don’t think so. They’re simply powerful, easy-to-use tools that every SEO should have in their toolbelt. Enjoy!
1. Shared Count
Why it Rocks – Introduced to us by Tom Critchlow, Shared Count has a permanent place on my bookmarks bar. Not only does it track the social sharing statistics of any page you desire, including Facebook, LinkedIn, Google+ and raw Twitter counts. In addition, Shared Count has an open API, so you can build your own tools on top of it.
Why it Rocks – Whenever you check cross browser compatibility, 9 times out of 10 Internet Explorer throws you for a loop. IETester is a free, downloadable web browser that allows you to render different versions of IE in side-by-side windows and check for errors. There’s also a cool debugging option to root out tough-to-find problems.
Why it Rocks – The hidden gem of the SEOmoz toolset, Blogscape allows you to monitor the popularity of any keyword, brand or url on a daily basis. Simply enter a term or domain and see a list of all mentions of that phrase taken from a list of 1000s of RSS feeds and more.
4. URI Valet
Why It Rocks – URI Valet combines over 10 structural tools in one to perform technical audits, site reviews and more. You can see behind the scenes of any web page by checking server headers, text to HTML ratio, download speed, object details and quick links to W3C Validators. One of my favorite features not only lists all the internal and external links on a page, but validates them as well.
5-6. Robots.txt Checkers
Why They Rock – I couldn’t decide which of these tools I liked more – it’s good to bookmark them both. When I worked on the help team at SEOmoz, these tools were essential for finding hidden problems with robots.txt files, even when no error was visible. They even account for hidden code in your files that can trip up your average search spider. I guarantee at least 1 out of 5 readers will discover robots.txt errors they never knew existed.
7. Wayback Machine
Why it Rocks – The Wayback Machine has a giant archive of website pages going back 15 years. If you want to research older links that may have disappeared or track website modifications that resulted in traffic changes, the Wayback machine lets you peer into the past, sometimes with dramatic results. It’s hard to believe this is what SEOmoz looked like just 2 years ago.
8. SEO Browser
Why it Rocks – Quickly see all of a webpage’s important SEO structure in one view, starting with the title tag and working your way down. Does the page have a robots.txt file? How about analytics installed? Often I use the SEO Toolbar for a quick look at page structure information, but the SEO Browser is an old favorite and great when I want to see the entire text copy laid out on a single, readable page
9. Rank Checker
Why it Rocks – Sometimes you want to check a bunch of rankings…. fast. The Rank Checker from SEObook runs on your browser so you don’t have to wait for a third party to check your rankings for you. Beware, because it runs on your browser it’s much harder to control for the effects of localization and other mitigating factors, but it’s still handy when speed is more important than absolute accuracy.
10. Xenu’s Link Sleuth
Why it Rocks – While Screaming Frog is winning over the hearts and minds of many SEOs, Xenu’s Link Sleuth takes the award as the original ugly SEO tool that rocks. Most think of it as a link checker that runs on your desktop, but its dead simple interface and easy-to-understand reporting makes it a must have when running quick site audits. It’s also brilliant when mining for link opportunities.