It’s no secret – websites that feature well-written, keyword-rich content often rank much better than those without. Unfortunately, this has caused many SEOs and website developers to fill clients’ websites with incomprehensible, keyword-stuffed text in the hopes of improving the sites’ rankings. Does it work? Well, it used to. But search engines – and site visitors, too – have had their fill. Google released an update to its ranking algorithm early this year that penalizes sites with poor quality content, regardless of how relevant the keywords are to a search phrase. Yahoo and Bing are following suit. The days of crummy content are over.
The trick to avoiding such penalizations is clear: only use original, high-quality content on your website and blog. But like many things in life, this is often easier said than done. Here are three things the writers at omgSEO keep in mind when producing content for clients:
Write for people, not search engines.
This is huge. Like, REALLY huge. Back in the olden days of search engine optimization (read: 10 years ago), people could get away with bad writing as long as it had a certain keyword density. Not anymore. Now, not only will human readers snub your poorly written page content, but search engines will recognize it as such. Search algorithms are now advanced enough to recognize poor grammar, spelling errors, and awkward sentence structure, and if they think your site isn’t providing its visitors with quality information, guess what will happen to your rankings? Not good things.
Produce your own content.
Seriously. Don’t copy other people’s stuff. At least, don’t do it very often. It’s okay to quote someone in a blog post or use someone else’s photo (with permission), but consistently using duplicate content is harmful to your site. Search engines are like teachers – they don’t like plagiarism. If you get found out, you could face more than just a few days detention.
Don’t use article distribution sites/software.
Five or ten years ago, submitting an article to a bunch of article distribution sites every few weeks was a sure-fire way to get fast ranking increases, regardless of the article quality. Today, those big article sites are getting blocked by search engines at the domain level. That means that even if your articles are informative and well-written, if you’re using an article distribution site to share them they won’t show up on search results pages. Even if they do show up, nine times out of ten they will be under the article distribution site’s domain, meaning you get very little credit for all your hard work.
(If you want to learn more about why article marketing is bad, bad, bad, watch this great video by Rand Fishkin of SEOMoz:http://www.seomoz.org/blog/article-marketing-mostly-a-scam-whiteboard-friday)
So, let’s recap:
1. Bad writing is bad SEO.
If you aren’t a very good writer, or you don’t have the time to produce high-quality content for your site, hire a professional web content creation specialist (like omgSEO!).
2. Copying content is also bad SEO.
If you feel the need to steal other people’s work, slap yourself hard in the face and then contact omgSEO.
3. Bad SEO is bad SEO.
Article marketing and other spammy content-based SEO techniques are a thing of the past. Contact omgSEO today to find out about the latest trends in content-based optimization and internet marketing.
Questions? Email us at firstname.lastname@example.org