It’s no secret – high-quality, original web content is the key to any successful search engine optimization campaign. But knowing what to write is only half the battle. You must also know how to write it. If written poorly, your site’s content can turn off potential customers as well as prevent your site from ranking well with search engines. So how do you make sure your web content is up to snuff? Why, hire a professional, of course!
We’re obviously a little biased here, but it’s still the truth. Hiring the right professional content writer can make a world of difference for your SEO efforts and your overall sales, especially if you do business online. Here are a few things to look for when considering an SEO content creation specialist:
1. Strong Writing Skills
This may seem like a given, but you’d be surprised by how many SEO content “specialists” don’t even understand basic grammar. These content writers may know how to jam a bunch of keywords into an article, but they certainly aren’t going to impress potential clients. Remember, the content on your website or blog is a reflection of your business. Don’t you want to hire someone that will make you look good?
2. Web-Specific Writing Experience
You wouldn’t hire a plumber to fix your roof, so why hire a copywriter that doesn’t have any web content writing experience? Writing SEO-friendly content is a complicated, nuanced craft, and one that takes years to master. A content creation company may employ talented copywriters, but if those writers don’t have any SEO experience, look elsewhere.
3. A Finger on the Pulse
The world of search engine optimization is a fluid, ever-changing industry. Search engine algorithms are becoming more and more advanced, and keeping up with industry trends can be overwhelming. Look for an SEO content creation company that not only knows the basics of good SEO but also keeps up-to-date with the latest SEO trends. There’s a lot of information available for those willing to look for it, and if a company doesn’t appear to know about the latest trends in optimization it means they are out-of-touch and lazy.